Chief Product Officer (CPO)

The Chief Product Officer (CPO) is a key member of the executive leadership team, responsible for defining and driving the company’s product vision, strategy, and execution.

The CPO owns the product function end-to-end — from identifying customer needs and market opportunities to product development, launch, growth, and continuous improvement. The role works closely with the CEO, CTO, Marketing, Sales, and Operations to ensure that product decisions are aligned with the company’s business strategy and growth objectives.

Key Responsibilities

• Define and own the company’s product vision, strategy, and roadmap.
• Translate the company’s business objectives into clear product priorities and measurable outcomes.
• Identify customer needs, market opportunities, and emerging trends to guide product development.
• Lead the full product lifecycle, from discovery and validation to development, launch, scaling, and optimization.
• Establish product-market fit and continuously improve the product based on customer insights, data, and market feedback.
• Prioritize product initiatives and make strategic trade-offs between customer value, business impact, speed, and technical feasibility.
• Partner closely with Engineering and the CTO to ensure effective and timely product delivery.
• Collaborate with Marketing and Sales on positioning, go-to-market strategy, pricing, customer acquisition, and product adoption.
• Define and monitor key product metrics, including activation, engagement, retention, conversion, revenue, and customer satisfaction.
• Build scalable product processes, frameworks, and decision-making practices as the company grows.
• Recruit, develop, and lead a high-performing Product team.
• Represent the product perspective at the executive level and contribute to the company’s overall strategy, fundraising, and long-term growth.

What Success Looks Like

The CPO creates a clear connection between customer problems, product decisions, and business results. Success means building products customers genuinely need, achieving strong product-market fit, improving retention and growth, and creating a product organization capable of scaling with the company.

Ideal Profile

• Proven experience building and scaling digital products, ideally in a startup or high-growth environment.
• Strong strategic thinking combined with a hands-on, execution-oriented approach.
• Deep understanding of product discovery, customer research, UX, analytics, experimentation, and product-led growth.
• Strong commercial mindset and understanding of how product decisions affect revenue, acquisition, retention, and unit economics.
• Ability to make high-quality decisions with incomplete information and operate effectively in a fast-changing environment.
• Experience working closely with Engineering and technical leadership.
• Strong leadership, communication, and stakeholder-management skills.
• Comfortable moving between high-level company strategy and detailed product decisions.
• High level of ownership, curiosity, and customer obsession.

Reporting Line

Reports directly to the CEO and serves as a member of the executive leadership team.